The Apple products that increased in price in June 2026 span almost the entire hardware lineup, and the changes took effect immediately. Apple applied the increases globally on 25 June, and the new figures went live the same morning on its online store, with some third party retailers briefly still showing the old prices.
This guide lists every confirmed change in one place, with old and new prices side by side, so you can see exactly what the Apple price increase 2026 means for the device you want.
Complete list of Apple products that increased in price
Apple raised prices across four areas: Macs, iPads, home and entertainment devices, and the Vision Pro headset. The figures below are confirmed by PBS, CBS News and Fox Business.
MacBook and Mac price changes
- MacBook Neo: $599 to $699 (+$100).
- MacBook Air, 512GB: $1,099 to $1,299 (+$200).
- MacBook Pro, 1TB: $1,699 to $1,999 (+$300).
The Neo increase stings most for budget buyers. Reuters noted that the laptop, launched in March to win share from affordable Windows and Chromebook machines, lost a $100 advantage over Dell’s rival XPS 13 the moment its price rose. We explain that competitive shift in our laptop brand price increase guide.
iPad price changes
- Entry iPad: $349 to $449 (+$100).
- iPad Mini: rose to $599 (+$100).
- iPad Air, 128GB: $599 to $749 (+$150).
- iPad Pro, 256GB Wi-Fi: $999 to $1,199 (+$200).
Home, entertainment and Vision Pro
- Apple TV: $129 to $199 (+$70).
- HomePod: $299 to $349 (+$50).
- Apple Vision Pro: up $200 to $3,699.
Notably, Apple added no extra memory or storage to any of these models, so buyers pay more for the exact same hardware. That detail drew sharp commentary, since the increases reflect cost recovery rather than improved products.
Accessories Apple left alone
Apple spared most accessories in this round, which gave shoppers at least one small relief. The Studio Display and the Apple Pencil both kept their prices, alongside the AirPods line.
Regional price differences
Because the increases stem from global component costs, they appear worldwide. However, local taxes and currency shifts change the final figure in each market, so the dollar amounts above translate differently abroad.
In Canada, for example, CBC News reported the MacBook Neo starting near $949 in local pricing, with the education model rising to $819 from $679. “It’s not surprising to see this starting to make its way into some of the mainstream products that customers are buying today,” said Jeff Townsend, a general manager at a Western Canadian retailer. Expect similar variation in every region.
Products that did not increase in price
Several flagship products kept their prices, and the list is short but important:
- iPhone, across every current model.
- Apple Watch.
- AirPods.
- Studio Display and Apple Pencil.
The iPhone hold is the headline. Yet analysts widely expect a change this autumn, as we cover in our iPhone 18 price hike report.
Why Apple held some prices steady?
Apple appears to be protecting its most valuable product. The iPhone drives the largest share of revenue, so the company is choosing when and how to adjust it with extreme care. Counterpoint Research noted that Apple had already delayed its increases at least two quarters longer than rivals.
Some observers also believe Apple raised Mac and iPad prices first to soften the shock of a later iPhone increase. For the full context, read about the memory shortage behind the changes and whether prices will return to normal.
